Know Your Rivals. Understand the Gap.
MindProbe gives you side-by-side data on brand perception, features, and value all from the voice of your customer.
Don’t guess at your position, see exactly how you stack up against competitors and uncover where to win.
Why Brands Track Competitors with MindProbe
Measure Perceived Strengths & Weaknesses
See where you win and where others are winning across key dimensions.
Understand Switching Triggers
Ask customers what would make them switch to/from your competitors.
Track Shifts Over Time
Run competitor comparisons regularly and see brand movement.
Comparative Dashboards
View brand vs competitor side-by-side.
Thematic Word Clouds
See how users describe your brand vs others.
Switching Intent Score
Measure likelihood to switch and main reasons.
Recommended Templates
